Sojuice was born out of a heartfelt desire to make social moments more enjoyable for our founder’s girlfriend. She often found herself feeling left out during gatherings because she didn’t enjoy the taste of alcohol. While everyone else had a great time sharing drinks and enjoying these moments, she had little to no choices that suited her taste.

Seeing this, the founder was determined to create something that would allow her to fully participate in these moments without feeling FOMO. This wasn’t just about making a new drink but making sure someone he cared about had a drink she could enjoy in any setting with her friends with no worries. 

Motivated by his love and understanding of her preferences, the founder dedicated himself to creating a drink that would cater to her tastes. After countless hours of work and experimenting with his team he created Sojuice— A unique blend of Soju and pure fruit concentrates. This resulted in a drink that tastes like juice, offering a sweeter and more enjoyable option for everyone at events. Like what he wishes for his girlfriend, he hopes Sojuice can become a drink everyone can share without the fear of missing out because with Sojuice every sip is a moment to be cherished.